It’s also a garment charged with emotions and expectations.
The swimsuit brings to life dear memories of childhood and long dreamy days at sea, of sand on sun-kissed skin and the bliss of an endless summer. Patti Smith has been truly brave and is very inspiring in many ways, she received the Polar Music Prize a few years ago and her emotional openness was fantastic. Inspired and slightly overexcited as we just opened our Pop Upstore and I'm finishing my design for summer 2016. You´ll never regret the things you did, only the things you you did not do. In every Icelandic town you have at least one swimming pool with natural geothermal water.
Visits to the local swimming pool combined with occasional baths in exotic nature is all a part of her upbringing and a big part of daily life for people living in a country with an abundance of water and geothermal energy.
The Float trend encourages social gathering, both in public and private pools.
Among them is the manufacturing of textiles, with a wide range of products created in the area.
No less important is the Murano glass craft, and the trade of spices and essences that are precious keys to Mediterranean’s business.
For me as a designer, it is the ultimate privilege to create swimwear that honors the strength of a confident woman, empowering her with stylish cuts and quality fabrics to truly make her comfortable” Paula Malm Berner. The newly invented Float design is an addition to the Icelandic bathing culture.
This project is conceived from the idea of enhancing a cultural and historical heritage that belongs to us: the city of Venice.
In collaboration with musicians and artists, people will come together with their float gear and enjoy music and stunning visuals while floating around, free from gravity.
Groups of like minded people meet and float together, embraced by water - giving them the feeling of floating around in the vastness of Space.
Following the long tradition of the Venetian city in the production and commerce of luxury fabrics, there’s the development of a series of textiles.
The main idea has been recreating, through the plots of the fabric, all the colors and textures that with time have appeared on the plasters and marbles scattered everywhere on the Venetian walls, due to the erosive action of sea water.having the time for ”simple” things such as enjoying a long breakfast, have time to pick flowers while waking, Making my bed in a perfect way. I find my self being swept away by a new blue every week. when I see a new blue I become very happy in an uncomplicated way. Designed to create a total bliss moment and relaxation in water, whether in a manmade pool or in natural settings.