After a massive data breach in August 2015, which exposed the personal information of 37 million users, it was revealed that men were disproportionately more active on the site than women. In addition, more than 70,000 of the site’s female users were allegedly fembots, Annalee Newitz of Gizmodo reported.
While over 20 million male customers had checked their inboxes at least once, only 1,492 women had, Newitz found.
Then, to view and respond to messages from these seemingly eager women, men would have to pay.
Executives for Avid Life Media, the parent company of the extramarital affairs, admitted to being investigated by the US Federal Trade Commission (FTC) over the use of fembots in an interview with Reuters.
They have plans to spend millions to improve security, and they’re also looking at payment options that offer more privacy.
An Ernst & Young report commissioned by Avid confirmed the use of female chatbots, according to Reuters. In October 2015, the FTC sued another online dating site for over 6,000 over the use of computer-generated profiles to trick people into paid memberships.
"We apologize for this unprovoked and criminal intrusion into our customers' information," the company said in a statement.
"We have always had the confidentiality of our customers' information foremost in our minds, and have had stringent security measures in place." Ashley Madison, whose slogan is "Life is short.
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